On my second full day of Pitti Uomo, I went on a journey eastward to Egypt, Korea and Japan, thanks to the vision and wit of four fashion brands.

I’ll start with Eton, because for me Pitti Uomo always begins with Eton. The Swedish shirt brand has become synonymous with fashion with a conscience, and a symbol of how great ethics and cool designs can make for a powerful, winning combination in today’s market. While some designers with attitudes, and their ungrateful PRs can create attention for almost anything for a season or two before disappearing into oblivion, these days it’s with principles and great artistic vision that fashion houses thrive, time and time again. The inclusive atmosphere I experienced at the Gucci Garden launch party here in Florence only confirmed my theory.