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E. Nina Rothe

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In-depth interviews and casual chats with the personalities and influencers of today, yesterday and tomorrow.

Abel founder Frances Shoemack

Abel founder Frances Shoemack

Olfactory Miracle: A Journey Through Scent and Selection with Abel’s Frances Shoemack

E. Nina Rothe March 20, 2020

At the moment, most of us find ourselves observing “Social Distancing”. But even at a yard from each other, don’t we wish to be remembered for how delicious we smelled, not how poorly?

So I’m revisiting this interview from 2017 with Frances Shoemack of Abel, a beautiful brand with a selection of delicious scents, you can find online here.

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In Interviews, Fashion Tags Frances Shoemack, Abel, scent, perfume, Amsterdam, New Zealand, natural ingredients, Pitti Fragranze, Florence, Italy
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Green Cedar, the latest fragrance from Abel

Green Cedar, the latest fragrance from Abel

As Abel fragrances launch in the US this summer, I revisit a favorite interview with founder Frances Shoemack

E. Nina Rothe June 28, 2018

Ever since last September, when I ran across Abel Odor, the Amsterdam-based fragrance company of New Zealander Frances Shoemack at Pitti Fragranze, I've been obsessed with these natural smelling olfactory creations. In my own philosophy of life, which includes great cinema, quality food and a generous helping of fashion, I find that perfume plays an integral part. It communicates who you are, in just a split second. And I always want my fragrance to say "intelligent, world-conscious and a bit wild" -- a message which Abel creations convey perfectly. 

So to celebrate the fact that Abel products are now available in the US, both to order online from Abelodor.com and in select specialty stores, I revisit here my own journey through Abel scents and an interview with its founder -- a fragrance and personal favorite. 

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In Fashion, Interviews Tags Abel, Abel Odor, Frances Shoemack, New Zealand, Amsterdam, USA, Pitti Fragranze, Green Cedar, perfume
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